{"id":7953,"date":"2025-09-13T20:33:54","date_gmt":"2025-09-13T18:33:54","guid":{"rendered":"https:\/\/fierrovlc.com\/10-years-of-fierro-press\/"},"modified":"2025-09-13T20:37:48","modified_gmt":"2025-09-13T18:37:48","slug":"10-years-of-fierro-press","status":"publish","type":"page","link":"https:\/\/fierrovlc.com\/en\/10-years-of-fierro-press\/","title":{"rendered":"10 years of Fierro (Press)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7953\" class=\"elementor elementor-7953 elementor-7885\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7832abc e-flex e-con-boxed e-con e-parent\" data-id=\"7832abc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b48ef05 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"b48ef05\" data-element_type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\">\n<div class=\"wpml-ls-statics-footer wpml-ls wpml-ls-legacy-list-horizontal\">\n\t<ul role=\"menu\"><li class=\"wpml-ls-slot-footer wpml-ls-item wpml-ls-item-es wpml-ls-first-item wpml-ls-last-item wpml-ls-item-legacy-list-horizontal\" role=\"none\">\n\t\t\t\t<a href=\"https:\/\/fierrovlc.com\/\" class=\"wpml-ls-link\" role=\"menuitem\"  aria-label=\"Switch to Spanish\" title=\"Switch to Spanish\" >\n                                                        <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/fierrovlc.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/es.svg\"\n            alt=\"Spanish\"\n            width=18\n            height=12\n    \/><\/a>\n\t\t\t<\/li><\/ul>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a32f2e elementor-widget elementor-widget-heading\" data-id=\"7a32f2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WELCOME TO A DECADE OF FIERRO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a57b40a elementor-widget elementor-widget-text-editor\" data-id=\"a57b40a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">FIERRO is the place where time merges with taste, where each dish is a vestige of the past and a declaration of the future. The   <\/span><b>MEMORY<\/b><span style=\"font-weight: 400;\"> not only as a memory, but as a thread that links the territory, the identity and the experiences that have shaped our cuisine. <\/span> <\/p><p><span style=\"font-weight: 400;\">MEMORY drives constant evolution where the present is built from what we were and what we are today.  <\/span><\/p><p><span style=\"font-weight: 400;\">Ten years ago, in the heart of Valencia, FIERRO was born, a space where the kitchen became a language of emotions, memory and <\/span><b>TERRITORY<\/b><span style=\"font-weight: 400;\">. FIERRO has been a melting pot where Mediterranean Argentinianness has taken shape, fusing roots and reinventing traditions. \ufffcTen years cooking links and telling stories. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2ed21 elementor-widget elementor-widget-image\" data-id=\"aa2ed21\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"2147\" src=\"https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/09\/CARITO-Y-GERMAN-EMPLATANDOjpg-2-2-scaled.jpg\" class=\"attachment-full size-full wp-image-7588\" alt=\"Carito and Germ\u00e1n Chefs of FIERRO\" srcset=\"https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/09\/CARITO-Y-GERMAN-EMPLATANDOjpg-2-2-scaled.jpg 2560w, https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/09\/CARITO-Y-GERMAN-EMPLATANDOjpg-2-2-300x252.jpg 300w, https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/09\/CARITO-Y-GERMAN-EMPLATANDOjpg-2-2-1024x859.jpg 1024w, https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/09\/CARITO-Y-GERMAN-EMPLATANDOjpg-2-2-768x644.jpg 768w, https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/09\/CARITO-Y-GERMAN-EMPLATANDOjpg-2-2-1536x1288.jpg 1536w, https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/09\/CARITO-Y-GERMAN-EMPLATANDOjpg-2-2-2048x1718.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f60a9 elementor-widget elementor-widget-heading\" data-id=\"38f60a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10 YEARS OF FIERRO MENU<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76943c elementor-widget elementor-widget-text-editor\" data-id=\"d76943c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To celebrate these ten years, we have gathered some of the dishes that have marked our history: those &#8220;signatures&#8221; that were milestones of each season and hide beautiful stories. Dishes that are archives of memory. <\/span><\/p><p><span style=\"font-weight: 400;\">We have worked and orbited around them to renew and reinterpret them as we are now.  <\/span><\/p><p><span style=\"font-weight: 400;\">Today they tasted the menu<\/span><b> 10 YEARS OF FIERRO<\/b><span style=\"font-weight: 400;\">. A celebration with the most emblematic dishes of these ten years, a journey through the history and roots that make up the<\/span><b>  IDENTITY<\/b><span style=\"font-weight: 400;\">  Signatures&#8221; reinterpreted from a new point of view by Carito and Germ\u00e1n.   <\/span><b>The legacy of an era<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fedd463 elementor-widget elementor-widget-image\" data-id=\"fedd463\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"1039\" src=\"https:\/\/fierrovlc.com\/wp-content\/uploads\/2025\/09\/foto-para-web-10-anos.-periodistas.jpg\" class=\"attachment-full size-full wp-image-7934\" alt=\"\" srcset=\"https:\/\/fierrovlc.com\/wp-content\/uploads\/2025\/09\/foto-para-web-10-anos.-periodistas.jpg 1500w, https:\/\/fierrovlc.com\/wp-content\/uploads\/2025\/09\/foto-para-web-10-anos.-periodistas-300x208.jpg 300w, https:\/\/fierrovlc.com\/wp-content\/uploads\/2025\/09\/foto-para-web-10-anos.-periodistas-1024x709.jpg 1024w, https:\/\/fierrovlc.com\/wp-content\/uploads\/2025\/09\/foto-para-web-10-anos.-periodistas-768x532.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad2f57 elementor-widget elementor-widget-text-editor\" data-id=\"4ad2f57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Justina Year 0<\/span><\/p><p><span style=\"font-weight: 400;\">Oyster &amp; Seaweed 2015<\/span><\/p><p><span style=\"font-weight: 400;\">Pumpkin 2016  <\/span><\/p><p><span style=\"font-weight: 400;\">Locust Bean &amp; Collaret Cocoa 2020  <\/span><\/p><p><span style=\"font-weight: 400;\">Gamba Criolla 2021<\/span><\/p><p><span style=\"font-weight: 400;\">Cremona &#8220;From There &amp; Here&#8221; 2022  <\/span><\/p><p><span style=\"font-weight: 400;\">Potato &amp; Bresaola 2018  <\/span><\/p><p><span style=\"font-weight: 400;\">Cockles 2017  <\/span><\/p><p><span style=\"font-weight: 400;\">Gizzard &amp; Mole 2019  <\/span><\/p><p><span style=\"font-weight: 400;\">Sepionets 2023<\/span><\/p><p><span style=\"font-weight: 400;\">Gazpacho of L&#8217;Albufera 2025<\/span><\/p><p><span style=\"font-weight: 400;\">Tocinillo de Ma\u00cdz 2016<\/span><\/p><p><span style=\"font-weight: 400;\">Citrus 2024<\/span><\/p><p><span style=\"font-weight: 400;\">Cheese &amp; Mate Board 2017<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3f23c elementor-widget elementor-widget-heading\" data-id=\"7a3f23c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CORN IS LANGUAGE AND BONDING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14667c0 elementor-widget elementor-widget-image\" data-id=\"14667c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/05\/5-1-scaled.jpg\" class=\"attachment-full size-full wp-image-7241\" alt=\"One of the first harvests of corn, cob in the hands of chef Germ\u00e1n Carrizo.\" srcset=\"https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/05\/5-1-scaled.jpg 2560w, https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/05\/5-1-300x200.jpg 300w, https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/05\/5-1-1024x683.jpg 1024w, https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/05\/5-1-768x512.jpg 768w, https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/05\/5-1-1536x1024.jpg 1536w, https:\/\/fierrovlc.com\/wp-content\/uploads\/2024\/05\/5-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ee76d elementor-widget elementor-widget-text-editor\" data-id=\"27ee76d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The gift they received &#8211;<\/span><b>popcorn &#8211; is not a random detail.<\/b><span style=\"font-weight: 400;\">&#8211; is not a random detail.<\/span><\/p><p><span style=\"font-weight: 400;\">Corn is a symbol of belonging. In FIERRO, corn appears as an echo of origin, as a thread that unites two apparently distant territories: the vastness of the Americas and the texture of the Mediterranean. <\/span><\/p><p><span style=\"font-weight: 400;\">In Argentina, corn is food, ritual, mother. It is in the memories of childhood, in the dishes that are cooked with time, in the hands that knead history. At FIERRO we bring it to the table as a living heritage. Cooking it not as a foreign ingredient, but as a bridge of identity.     <\/span><\/p><p><span style=\"font-weight: 400;\">Corn, in FIERRO is <\/span><b>IDENTITY<\/b><span style=\"font-weight: 400;\"> y <\/span><b>MEMORY<\/b><span style=\"font-weight: 400;\">. It is reinterpreted and read from a Mediterranean point of view, from the soil we now walk on and from the products that are born near the sea. Thus, corn becomes an emotional guide, a way of saying who we are, even thousands of kilometers away. <\/span><\/p><p><span style=\"font-weight: 400;\">Cooking corn is an act of cultural translation. It is to remember that the ingredients also migrate, that the flavors also mix, that the root is not lost when the soil changes.   <\/span><\/p><p><span style=\"font-weight: 400;\">Here you can download an illustration of FIERRO and look for the hidden cob. A nod to our history and to those who know how to look beyond the obvious. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b020307 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b020307\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/fierrovlc.com\/wp-content\/uploads\/2025\/09\/wher-is-the-corn.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Where is the ear of corn?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c253bbf elementor-widget elementor-widget-heading\" data-id=\"c253bbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FLAVOR AS A REFLECTION IN THE FIERRO KITCHEN AND LANGUAGE OF MEMORY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-463e519 elementor-widget elementor-widget-text-editor\" data-id=\"463e519\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">TASTE is the trigger of EMOTION. It awakens senses and reveals stories. When taste is authentic and sincere, it becomes a language. A language composed of the experiences that sustain it and the territory that nourishes it. <\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">TASTE is the most visceral and evocative form of memory. A bite can transport us to a story, a house, a childhood, a landscape. In FIERRO we explore the taste memory not only from the memory, but from its capacity of evocation and transformation. As a presence that occurs in the instant, something that happens to us but that can only last in memory. And so, when we eat, when we taste, we remember, even when we do not know what we are remembering. <\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Sitting at the table and eating as an act of sensitivity.<\/span><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/open.spotify.com\/playlist\/4AyuSImNHyBlwS2XRuG1Cr?si=1f782f9b84ac4907&amp;nd=1&amp;dlsi=3a9e17a2f5cc4d0a\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">If you liked the FIERRO BSO you can access it here.<\/span><\/a><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Thank you for joining us for this special celebration. We are very excited and grateful. We wanted to share this celebration with you, who watch, tell and keep the memory through words and images. <\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Below you will find access to the folder where we will host in the coming days the PRESS MEDIA KIT of the 10 YEARS OF FIERRO, with information, photographs of some of the dishes, and images and videos taken during the event. All this will be at your disposal for publications and souvenirs of this decade that we have celebrated together. <\/span><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/drive.google.com\/drive\/folders\/18xVRMrk1T2uF5PD6Cdlpy2Nkqdp9hJwo?usp=sharing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PRESS MEDIA KIT 10 YEARS OF FIERRO<\/span><\/a><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">A hug<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Carito, Germ\u00e1n and Fierro team.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WELCOME TO A DECADE OF FIERRO FIERRO is the place where time merges with taste, where each dish is a vestige of the past and a declaration of the future. The MEMORY not only as a memory, but as a thread that links the territory, the identity and the experiences that have shaped our cuisine. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-7953","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 years of Fierro (Press) - Fierro<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 years of Fierro (Press) - Fierro\" \/>\n<meta property=\"og:description\" content=\"WELCOME TO A DECADE OF FIERRO FIERRO is the place where time merges with taste, where each dish is a vestige of the past and a declaration of the future. The MEMORY not only as a memory, but as a thread that links the territory, the identity and the experiences that have shaped our cuisine. 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The MEMORY not only as a memory, but as a thread that links the territory, the identity and the experiences that have shaped our cuisine. 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